In case you have never heard of Douyin: it’s a Chinese short-video app with over 200 million daily active users in China. Or so they say. Can you use Douyin – the Chinese version of TikTok – as a tool for learning Chinese?
The ByteDance family
The company behind it (ByteDance) is still spectacularly unknown, although that may be about to change. Since its app TikTok has come under suspicion of political censorship in China’s national interest. Outside of China, ByteDance is best known for TikTok. This app could be called the global version of Douyin: same features, different users.
What makes Douyin so popular in China? One thing works really well: Douyin’s self-learning algorithm “personalizes” your feed. It does so based on your viewing behavior (interaction, viewing time etc.). It adapts almost immediately. The more you engage with the app, the more it’ll show that kind of content Douyin thinks you want to see. That’s why when my friend from Russia opens his app, he only sees half-naked women dancing around.
If you want to know more about China and learn Mandarin, could Douyin with it’s massive Chinese user base be a useful tool?
Well, potentially yes, and here’s why:
- Content: On Douyin you’ll find a broad variety of content: singing, dancing, cooking, sports, animals and sightseeing. There’s also a lot random everyday, normal life stuff going on from all over China which usually is more interesting than the more fancy “premium” kind of videos. This makes Douyin an endless source of raw and local content.
- Your personal feed: It’ll give you what the algorithm thinks you want to see. Whether you want to watch squirrels climb up trees or prefer watching people eating turtles and snakes, the app will figure it out for you. (Or actually content moderators who label all those videos accordingly and feed the right categories to the algorithm…)
- Interact, get famous: you can create your own content, make duets, comment and engage with the community 24/7. If you stand out from the crowd, you might even get a lot of views. With the right mindset, you can get very big on Douyin. But don’t say anything wrong.
- As for learning: not everybody speaks Standard Mandarin, some post stuff in their local dialect which is fun for other Chinese, but hard to understand for foreigners. I do see a lot of options to interact with Chinese people.
Interact with Chinese people? BUT AT WHAT COST?
Here we go:
- Douyin and data protection are antipoles. Douyin’s data privacy equals almost zero. The moment you’ll install it on your phone, it will absorb everything like a black hole. From your contacts and numbers to your fitness data. Even if you customize your privacy settings: where and how they store your data, with whom they share it and for what purposes, I really couldn’t tell.
- Douyin drains your battery and uses a lot of storage. Even when it’s only running in the background, it’ll constantly be updating and inviting you back in.
- Commercial crap: Advertising! Apart from gathering your personal data, they run advertisements. No, let me rephrase that: they gather your personal data, so people who sell stuff like to advertise on Douyin. So be prepared for commercial content or run away while you still can! You can’t always differentiate between ‘normal’ and commercial content, because everything’s in the same Douyin format.
- Douyin addicts: The app is very addictive and time-consuming. It’s designed to keep you on the app for as long as possible. An Indian kid was reported to have fallen from a roof while on TikTok. It can turn people into walking zombies whose only concern is the number of likes on their videos…
- The kind of stuff people do for likes: if you have spent some time on these apps, it all becomes too obvious. Girls start to wear sexy outfits and hang their boobs into the camera. Why? Because it works. And people copy each other.
- No politics or “controversial” content: no, I wouldn’t do that. Unless you want to get banned or worse. Douyin is not the right place for that kind of discussion.
Don’t do it!
Douyin might be fun (like facebook used to be cool and fun once), but it comes at a high price. I can’t recommend an app which I cannot trust. I can’t recommend an app that shares my personal information with … I don’t know WHO or when and for what reasons. I can’t recommend an app that might be using the faces of its users for facial recognition software. I don’t want to be a slave of another big data company which claims to create value, but only throws an addictive toy at the masses to get people’s personal data.
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